Dunk Elite joins forces with K1X, continues dunking revolution around the world
Founded in 1993 K1X ‘Nation of Hoop’ is the basketball brand known for supporting hustling ballers and tireless workers with a clear message – ‘play hard, don’t embarrass our products’. Having worked with athletes like NBA’s Ron Artest, James White, Muggsy Bogus, Adreian Payne; the ‘Dunkfather’ Kadour Ziani, rappers J. Cole, Method Man & Redman as well as selected Dunk Elite athletes – K1X has grown to fully support our vision for development of the team over the coming years. K1X gained international recognition over the last couple of years for their basketball collaborations (including the Sierra Leone national team and numerous New York City streetball tournaments among others) with a strong lifestyle element.
The synergy, on and off the court, between Dunk Elite, K1X and their fittingly-named “Anti-Gravity” basketball shoes is unprecedented and this collaboration marks another huge offseason step as Dunk Elite continues to revolutionise the dunk scene around the world, battling status quo one court at a time.
We would like to take the opportunity to thank K1X for all their behind-the-scenes work and support to date and officially welcome them to the Dunk Elite family.
The team is now only three weeks away from its preseason training camp where initial results of this collaboration will be presented and further news announced.