Dunk Elite partners with the NBA and BBTV
Dunk Elite is proud to announce a new partnership with the NBA and BroadbandTV (BBTV), the largest multi-platform network in the world, in a ground-breaking video project focusing on NBA and NBA culture.
“We had a tremendous year growing our relationship with the NBA and I’m beyond happy to finish 2016 on such a high,” said Dunk Elite’s founder Simon Piechowski. “I’m also really looking forward to working with BBTV, who are widely recognized as the leading multi-network online platform. With so many live events to look after, we’ve never had the time to really expand digitally so I’m really glad to now partner with the experts in this field”.
Starting today, Dunk Elite will release digital content focusing on what we have in common with the NBA stars – spectacular dunks! Here are our picks for top dunks of the first month in the league and stay tuned for much more in the coming weeks.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories. NBA Digital’s assets include NBA.com and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV. The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
BroadbandTV is an innovative media and technology company that drives success for online video creators by leveraging its premium media brands, proprietary technology, and massive online reach. BroadbandTV operates the world’s largest Multi-Platform Network with 76,000 network partners amassing over 15.1 billion views per month. Its content creators span a number of key media brands including: TGN, the largest and most engaged gaming network on YouTube; Opposition, the largest hip-hop music network; number one Electronic Dance Music (EDM) network, WIMSIC; leading kids & family network, HooplaKidz and Outspeak, the next-generation citizen journalism brand in partnership with The Huffington Post. The business recently unveiled Windfall, a joint venture to find, develop and service music artists across all platforms, in partnership with BMG, and NBA Playmakers, a strategic partnership with the NBA to find, discover and develop creators focused on basketball culture. BroadbandTV has developed some of the most advanced and innovative technologies in the online video space: VISO NOVI, for detecting and managing fan uploaded content and VISO Catalyst for enhancing viewership and engagement for premium videos. In June 2013, the leading European entertainment network RTL Group acquired a majority stake in BroadbandTV. Both companies also formed an ongoing strategic partnership to accelerate the global growth strategy of BroadbandTV. RTL Group’s initial investment of US-$36 million is part of a planned series of investments in the company. www.bbtv.com